September 21, 2013
SMX Convention Center,
Mall of Asia, Pasay City

Thank you for joining #dimsummit!

Relevance, Consistency, Participation.

Work with influencers and brand advocates to generate awareness and interest in what you have to offer.

Develop activities and advocacies that will take your brand image to a different level. Let your customers define what your product is for them, take ownership, rather than you dictating what you want it to be.

The 2nd Digital Influencers Marketing Summit Manila #dimsummit aims to empower entrepreneurs, marketers, and advertisers with insights on working with influencers and brand advocates.

It is also an ideal conference for those who are aspiring to become influencers and recognized brand advocates.

Sponsorship opportunities are available. Kindly contact Janette Toral for details.


Conference Program

Attendees to this event can expect a highly-interactive session with digital marketing practitioners. Session starts at 9 AM with the introduction of event participants as a warm-up to the event.

9:00 – 9:20 Measuring Digital Influence of Brands, Websites, and Individuals

A lot of experts have said that the number of social media likes or followers is not a solid indicator of a brand, person or company influence. Especially true with paid social media and SEO.

Targeted sites, blogs, and personalities with reasonable following are beginning to be preferred especially if they have quality engagement with their audience.

Maria Java will share her thinking on measuring relevance and tearing big data apart.

Speaker: Maria Java, Country Managing Director, Effective Measure
Maria Java

Maria Java is at the helm of the digital industry audience measurement authority, Effective Measure, for its Philippine business.

She is an accomplished marketing and digital media professional with more than 10 years managing brands, media and technology products spanning airline services, digital news, mobile cash to MMORPGs. She is known for her analytical yet assertive approach to product and market management.

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9:30 – 9:50  Owning the Conversation in Social Media
Panelists will share their personal experience on how their relevance (authority and trust) was built over time.  How did they use social media to spread relevant content, spark conversation, and become an influencer.

Speaker / Panelist: Janice Crisostomo Villanueva
An ardent advocate of breastfeeding, parenting and mompreneurship, Janice is the founder of Mommy Mundo, one of the most active mom communities in Manila today. Since 2001, she has been passionately working to give young moms in the Philippines the most memorable events and publications, in her mission to provide information, support and empowerment to her fellow moms.

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10:00 – 10:30 Using Social Media as a Tool for Marketing and Customer Service

A challenge face by a lot of companies and aspiring digital influencers is getting their message across to prospects and customers in a sea of campaigns social media users get exposed to. Mark will share how being personal and relationship-oriented can go a long way in becoming an effective marketer and in resolving customer concerns.

Speaker / Panelist: Mark Delgado
Mark-DelgadoMark Delgado is a Certified Blog and Social Media Entrepreneur (CBSME).

He is the founder of Mediactiv8, a startup social media marketing company that he founded at the age of 24. As a CBSME student, he independently organized two social media activation campaigns such as the Intramuros Bloggers Challenge 2012 and the Chef Hasset Go Bloggers Night: The Il Mercanti Experience, which are inspired by his belief in the marriage of social media with offline touchpoints in creating effective marketing campaigns.

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Speaker / Panelist: Jeoffrey Solas, Certified Digital Marketer

Jeoff Solas is a Certified jepoy-profileDigital Marketer by IMMAP. Involved in developing and implementing digital marketing strategies for various companies in the tourism, cosmetics, real estate, and entertainment industry.

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10:40 – 11:15 Using Digital Branding and Design to Build Your Online Influence.

Building your digital influence online requires creating a brand identity and the right design that goes along with it.

In this session, Boris Joaquin will share examples, practical tips, and guides that aspiring influencers can note of in the creation of their “influencer identity”.

Speaker / Panelist: Boris Joaquin, Co-Founder, DigitalBrand.Asia

Boris-JoaquinBoris Joaquin is the co-founder and Chief Marketing Officer of Digital Brand Asia, originally an offshore US business that has ventured into low cost internet branding & design.

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Speaker / Panelist: Gilmar Padua, CEO of

gilmar-profileGilmar has been working in the web design and development field for almost 4 years. He started as a freelancer serving overseas clients as an independent outsourcer.

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Speaker / Panelist: Anton Luga, Chief Operating Officer of DigitalBrand.Asia
Anton-LugaWith over 10 years of design experience, servicing clients both in the Philippines and abroad, Anton Luga is the creative brains behind some of the flourishing multimedia design businesses online.

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11:30 – 11:50 PITCHING SESSION

5-minutes pre-approved presentation sessions from various participants who would like to share their online advocacy.

1:00 – 1:20 Facebook, Mobile, Search Engine Marketing Strategies that Work for SME Business

With Facebook being the primary site accessed by Filipinos, marketers have used it as a platform to promote their business. Some click, some failed, a lot were unable to sustain. Although a good number are using mobile applications, most SMEs are still unsure how can this be taken advantage for their business. Furthermore, with search engine user personalization, SMEs complain that they are not feeling the effect of SEO investments made.

Wendy Ang will share her insight and experience on how some SMEs have used Facebook, mobile applications, and search engine marketing to generate influence and revenue for their business.

Speaker / Panelist:  Wendy Ang, Founder and President of Optimind Technology Solutions and Agorra Creative Corporation

wendyWendy Ang brings over more than a decade of experience in digital marketing and one of the leading experts in her field. She is the founder and president of Optimind Technology Solutions, a digital marketing company based in Manila. She is also the founder and president of Agorra Creative Corporation, an outsourcing firm based in Cebu City. She holds a bachelor’s degree in Computer Science from De La Salle University and is soon completing her Executive MBA from the Asian Institute of Management.

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1:30 – 1:50 Vlogging: Fast Track to Digital Authority

Building trust and authority takes time. However, if people can see and hear you in person, recognize your knowledge on a topic, this journey usually happens much faster.

Video blogging, whether in the form of knowledge sharing or entertainment, has paved the way for various Filipino Internet personalities become known online.

For this session, Randolph will share his experience from a simple tech tutorial video maker and his transformation, in 30 days, became 5 digit views technology blogger.

Speaker / Panelist: Randolph Novino, YouTube Video Blogger @pinoyscreencast 

Randolph Novino is the site owner of He started video blogging in the year 2010 doing graphics software tutorial spoken in Filipino.

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2:00 – 2:30 Winning with People: What Works in Building Online Communities

Getting people to participate requires a person liking to interact versus to simply talk. It requires trust where members won’t feel intimidated, stepped on, attacked, or opinion disrespected. Leaders, not necessarily professional community managers, will share how their communities grew over time and what made them thrive.

Speaker / Panelist: Mel Cortez, PhotoMarket Philippines
Mel Cortez is the community owner of PhotoMarket Philippines. A 14,000 strong Facebook group created and founded on February 2012. The group is aimed to market anything related to tphotography and videography industry. It serves as a vehicle for buying, selling, swapping, posting industry related gadgets and gizmos.

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Speaker / Panelist: Gem Devanadera, Manager of Drupal Pilipinas

Gem-DevanaderaGem Devanadera is the Community Manager of Drupal Pilipinas group – a non-profit organization which started in the Philippines since 2008 up to present time.

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2:40 to 3:00 Bloggers as Digital Influencers

With social media, every Internet user is now a social media user. However, bloggers, the ones who are able to articulate their ideas, do it consistently, and engage with readers – if done in a relevant and consistent manner, they build following and influence over time. They become sought after by brands, personalities, politicians, and even by government to help in disseminating information and shape opinion.

Speaker / Panelist: Karla Singson,

Karla-SingsonKarla Singson is a multi-awarded writer, debater and public speaker. She is an officer of the Davao Bloggers Society and doubles as one of the region’s top social media influencers. To date, she manages her own Events and PR outfit and is involved in several education-related youth advocacies.

3:10 – 3:30 Using Social Media to Inspire Filipinos Online and Offline

Speaker / Panelist: Coach Jim Saret, Athletic Performance Enhancement and Fitness Trainer

jim-sare-=t-profileSocial media became a powerful platform for individuals to share their passion, advocacy, sports, and personal journeys. Running, fitness training, triathlon, and other sports coaches of various specialties have also emerged. From offline to online, they motivate and even provide counseling to followers and prospects.

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3:30 – 4:30 Top 10 Emerging Influential Blogs 2013

Recognition of winners in the Top 10 Emerging Influential Blogs Writing Project 2013. Bloggers behind the blogs cited will share their personal story on how their blog started and gradually gain following and relevance.

4:45 The Digital Influencer: Being Relevant, Likeable, and Sustainable Online

Speaker: Janette Toral, E-Commerce Specialist,
Janette Toral gives her take on what does it take to become a relevant and likeable digital influencer. Especially at this time when there is too much conversation happening online on a variety of concerns the Filipino is interested in.

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For inquiries, contact Janette Toral at 0920-9508696 or via Twitter @digitalfilpino